KRAFTY BUSINESS: DPS STUDENT LAUNCHES BEER BRAND
Students embarking on a DPS year often do so with a cocktail of emotion: excitement and trepidation in the anticipation of shaping their year ahead. Understandably so, when the options are vast. Some use it as opportunity to test out ideas and hone their enterprise skills such as, fourth year Graphic and Media Design student Felix Bollen.
While on his Diploma in Professional Studies year 16/17, he spent half the year developing his start-up German Kraft Brewery. Based in Mercarto Metropolitano in Elephant & Castle, the fledging brand has been building a loyal following. Felix shares his experience and an insight into German Kraft brewing process.
“Last year I dedicated half of my DPS time to start my own brewery with two partners; German Kraft Brewery in Elephant and Castle. Apart from management, my role has been to undertake the design and marketing side of the business. This took a vast amount of research, preparation and groundwork. I had to come up with a design language for the company. Branding our beer labels, business cards, invoices, business plan, website, social media, letterhead templates, flyers, stickers, crowdfunding campaign bundles, merchandise, glasses, taglines was a thrilling but exhausting experience. It has all come together and we are now open for business. I am still ‘learning by doing’ but being in this position has taught me a great deal about how much there is to consider and how important and valuable design is to any business.”
The Art of Beer
Kraft Brewery is distinctive in a number of ways. A 'craft' brewery with its roots in Germany, bringing the freshest, purest beer to the world. German Kraft has a number of unique features that set it aside from other Craft Brewers and the large mass-produced beers:
Water
Exclusive water distillation and mineralization technology allows us to consistently create the perfect brewing water for very different types of beer. Since water is regarded as by far the most important ingredient for a good beer, this sets us aside from the average craft beer brewer who has to struggle with inconsistent and simply bad tap water.
Traditional German Kraft beer recipes can be put to life with our personalised water, specialty hops and malts made for us by our German partner - creating well balanced beers deeply rooted in tradition with a modern twist.
Freshness is one of the biggest factors determining the quality of the beer experience. Our water quality and a highly controlled brewing process with German equipment allow for a constantly high quality, in any location to be delivered freshly to the customers. Unfiltered, unpasteurised and without preservatives.
Environmentally we are on a different planet with our water technology allowing for reuse of water, treatment of waste water and energy recuperation. In addition, most our beer will be enjoyed freshly out of our tanks or reusable containers. Doing the right thing now and anticipating future regulation.
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Mercarto Metropolitano, Milan’s street food market is a huge 45,000 square feet venue in South London. The new E&C venue consists of two halls full of food stalls with pizza, pasta, and an Italian food market. The market features endless rows of produce that can only be found here. There are also bars, coffee van, street food and juice bars in the outdoor gravelly area where Paperworks factory used to be.
Felix is offering discount to LCC students !
https://www.germankraftbeer.com