Typographic Emotion for the Machine Age

by Rita Desport

DPS alumnus Rita Desport created the magnificent A/Z of Emotions as a speculative self-initiated project after her return from the Diploma in professional studies year in which she experienced professional practice at Pentagram, Spin and Unit Editions.

The A/Z of Emotions investigates how language can become more subjective as typography evolves beyond the font itself. It is inspired by Robert Plutchik's (1990) theories on the eight primary emotions, which inform the overall shape of the letterforms.

Rita is now a multidisciplinary designer and creative based in London. Rita’s work is often influenced by an eagerness to find solutions for new challenges such as AI by confronting alternative different human methodologies. As a recent graduate from London College of Communication, Rita have worked at Pentagram, SPIN, Unit Editions, Farfetch, UAL and collaborated on various freelance projects both during the Diploma in professional studies and since graduation. These experiences have contributed to Rita’s interest in collaboration, proficiency in addressing complex subjects and familiarity with the creative industry.

https://www.ritadesport.com/
https://www.gmdlcc.com/students/rita-desport/

Zhou Jan janzhouart@outlook.com